Winner of the 2022 MM&M award
for Best Multichannel Ad Campaign
Reducing stigma for people living with HIV
By creating collage portraits of people made with many objects from their lives, we showed that an HIV status is only one small part of who someone is. This laddered up nicely to the brand’s key benefit of less medicine.
The full-range national consumer campaign includes broadcast TV spots, social media, magazine/print placements, websites, online banners, print brochures, and online video. Its multicultural endeavors led to the first Spanish-speaking HIV commercial produced for the Latinx market.
After campaign launch, brand awareness jumped 4.5 times in 18 months, outperforming all competitors by the end of 2020.
Brochure
C.H.A.T doctor discussion tool
The client wanted a fresh approach to a Doctor Discussion Guide so I created the C.H.A.T tool to help give patients a friendly roadmap for having a honest conversation. The client liked it so much that it was blown out into a national educational event series for patients, case workers and healthcare providers.
Social media
Unbranded banners
