https://www.leahperrotti.com/contact daily 0.75 2025-08-03 https://www.leahperrotti.com/work daily 1.0 2026-05-27 https://www.leahperrotti.com/work/hysterical-women monthly 0.5 2026-05-27 https://www.leahperrotti.com/work/prep-unbranded-campaign monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/1c1b3888-2f8c-4976-b9a4-da526746f714/prep+subway+.webp https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/795d8598-eb38-4d08-90ea-24b855d2a236/bus+wrappe.jpg https://www.leahperrotti.com/work/testimonial-videos monthly 0.5 2026-03-01 https://www.leahperrotti.com/work/prep monthly 0.5 2026-04-20 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/2538f2ee-68a3-4dd5-bbd2-201cce64b5a9/PrintAd_Mockup.webp https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/167810ae-ee69-4d5f-9b58-94be951350e4/PrEP_NewTriptych.webp https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/b2e0ad26-8d66-4e14-baab-2f3d2fd46b60/Screen+Shot+2022-09-16+at+3.48.24+PM.png https://www.leahperrotti.com/work/forbidden-fantasies monthly 0.5 2026-05-27 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/3439aed7-a879-4af2-a4ee-1255e204fcec/Forbidden%2BFantasies%2BMain%2BBoard_.webp Work - Forbidden Fantasies https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/4d6c815d-f88b-40bc-b1af-7b10f9898153/Forbidden%2BFantasies_Copy_Craft%2B.webp Work - Forbidden Fantasies https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/a23678e7-7458-485a-9cf3-a3d871dd7451/Forbidden%2BFantasies_Musicboard.webp Work - Forbidden Fantasies https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/ab1769a2-b105-4461-87ef-03956912228f/Forbidden%2BFantasies%2BArt%2BCraft%2B%2B%281%29.webp Work - Forbidden Fantasies https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/2afaabc1-4ea8-4cb1-b4ac-9167c44b9a4b/Title-Treatment_Pink_Web2-1.png https://www.leahperrotti.com/work/citizens monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/6196a221-eca9-489b-a0f2-d6b717d8bb6f/Screen+Shot+2021-11-22+at+9.42.55+AM.png Work - Citizens Food Hall NY Magazine ads announcing the launch of Midtown West’s premier food hall. https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/34ea9e1c-513f-4bb2-ac5e-1c109dca5abd/C3_Citizen_PrintAd_HANDOFF_7.jpg Work - Citizens Food Hall https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/1fabe0e2-9e0f-4848-8622-481aaa5be0dc/C3_+Katsuya_PrintAd_HANDOFF_6.jpg Work - Citizens Food Hall https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/f46a8238-4bee-433f-98b6-ac07bc8b45c8/C3_+CasaDani_PrintAd_HANDOFF_4.jpg Work - Citizens Food Hall https://www.leahperrotti.com/work/babeland monthly 0.5 2021-11-13 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/b043006d-51a0-4d57-a2bd-5b85a766e08d/Screen+Shot+2021-11-23+at+11.06.05+AM.png Work - Babeland Babeland holiday campaign This campaign celebrates the pleasure of giving— in the bedroom. It was seen in Time Out NY, a local wheat-paste campaign, and online. It seemed to resonate, because Beyonce stopped by to shop for a diamond encrusted vibrator on December 26th. A Merry Christmas, indeed. https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/36e841ba-21f3-426a-961c-3d42269379c2/babeland-v3_Page_2.jpg Work - Babeland https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/6402d3f7-012f-4fc1-8d87-7f1de4f69b24/babeland-v3_Page_3.jpg Work - Babeland https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/9972ffdc-0ccc-4ed8-a839-0469ca2a6fd5/babeland-v3_Page_1.jpg Work - Babeland https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/6b38a513-be27-4abd-8032-ee9272039390/babeland-storefront.jpeg Work - Babeland https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/f43a0979-2348-48e0-926c-a62f7394612e/giftbag-insitu.jpeg Work - Babeland https://www.leahperrotti.com/work/dailyhivtreatment monthly 0.5 2021-11-20 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/1638042724672-6WN3HIKUAU82XNVGQSR1/Screen+Shot+2021-11-27+at+2.34.07+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/1638042745346-L6N8WIP6528Z6SJ3PQHF/Screen+Shot+2021-11-27+at+2.29.02+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/1638042765345-W40NYHFBJHWUDHBOJCYW/Screen+Shot+2021-11-27+at+2.29.28+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/0b2aa48f-3042-45e5-b523-bc9fc8480dfd/Screen+Shot+2021-11-27+at+4.03.26+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/5f21f0c2-6ecf-4269-b8cd-9eadf5b2f2ec/Screen+Shot+2021-11-27+at+4.04.15+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/c4b0584a-24b7-4fa9-aaa1-ecb28521ef9b/Screen+Shot+2021-11-27+at+4.03.38+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/a7b036af-83dd-4928-94e5-05ecf13ca80f/Screen+Shot+2021-11-20+at+2.31.19+PM.png Work - Daily HIV treatment - Reducing stigma for people living with HIV By creating collage portraits of people made with many objects from their lives, we showed that an HIV status is only one small part of who someone is. This laddered up nicely to the brand’s key benefit of less medicine. The full-range national consumer campaign includes broadcast TV spots, social media, magazine/print placements, websites, online banners, print brochures, and online video. Its multicultural endeavors led to the first Spanish-speaking HIV commercial produced for the Latinx market. After campaign launch, brand awareness jumped 4.5 times in 18 months, outperforming all competitors by the end of 2020. https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/26ba5a69-0320-42ad-83f8-3283dbbf977f/Screen+Shot+2022-01-07+at+4.27.27+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/bdc83b6c-260e-431b-ad3d-c1651fde1c12/Screen+Shot+2022-01-07+at+4.27.03+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/f239f261-09ef-4341-a9eb-6830d5e2e0fa/Screen+Shot+2022-01-11+at+5.46.05+PM.png Work - Daily HIV treatment - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/b41a0b67-5c43-4256-8497-8675d4101dd3/Screen+Shot+2022-01-11+at+5.24.02+PM.png Work - Daily HIV treatment https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/fe0aa067-88c9-41a5-baee-045dd4f73317/Screen+Shot+2022-01-11+at+5.29.24+PM.png Work - Daily HIV treatment https://www.leahperrotti.com/work/tvspot monthly 0.5 2026-03-01 https://www.leahperrotti.com/work/grindr monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/480b5c79-24ee-4010-b20e-a89c6eeba07f/IMG_0976.GIF Work - Grindr Campaign https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/85b0ac83-b356-4367-957c-d0ffbaeae72e/Looking_300x250_v1.gif Work - Grindr Campaign https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/e0830dc2-a921-4242-ae0b-76089ba467a2/Chat_300x250_v2.gif Work - Grindr Campaign https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/d82d8a5b-ed7e-4c37-a08e-d47100980b87/InTheMood_300x480_v2.gif Work - Grindr Campaign https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/817e94f9-a271-43e6-b0fa-130572e15772/U%3DU-Illustrated_300x250_v2.gif Work - Grindr Campaign https://images.squarespace-cdn.com/content/v1/618ed42e294a40011e1d1826/6ec0e562-d092-410d-8d7c-447f52719c7b/grindr_Vertical.jpg Work - Grindr Campaign First pharma ad placement on Grindr In an effort to diversify the marketing to its largely gay male demographic, I created these cheeky animated ads for Grindr. Playing off sexual innuendo and the brand benefit of fewer medicines, these ads aimed to grab the user’s attention while browsing the popular hook-up app. Site visits grew 20% after the launch of the ads.